3D Rendering Prices: Decoding The Highs And Lows
While marketing your projects using architectural 3D rendering, you will often be asked questions pertaining to the final price because as popular as the concept might have become, this incredible marketing tool is still quite unpredictable as far as prices are concerned. In any given rendering, all that a client generally look for high quality and good customer service at a low price.
If you are a potential buyer, you will need to convey your priorities to the 3d rendering company in order to get a quote from them and you will also need to look into their previous work to identify if your needs will be met. Not all rendering companies produce high quality renders and hence their prices might come across as cheap and affordable. The reality of the rendering world is generally that better the quality, higher the prices and the 3d designers have a number of reasons to defend the prices of high quality and interactive 3D renderings.
However, this is not always the case. The 3D Architect supply inexpensive high quality 3d renderings, along with the self proclaimed best customer service in the game.
The 3D Architects 3d Rendering Prices:
The 3d Architects prices vary depending on how much work is involved, the size of the final 3d render, the details supplied to us and scope of work. If multiple images of the same room are required, the 3D rendering price may be reduced more towards the lower send of the guide below.
|3D Render View||Cost|
|Exterior – Residential||$300-$2000|
|Exterior – Commercial||$400-$3500|
|Interior – Residential||$300-$750|
|Interior – Commercial||$300-$1500|
|2D coloured Floorplans||$50-$500*|
|2D black and white floorplans||$25-$300*|
*The price for floor plans can change dramatically depending on the files supplied by the customer.
Price Guide: From High cost to Low
While marketing that high definition beach resort, bursting with colours, neither overbearing nor understated; with all detailing in place like the in-house swimming pool, the relaxing lounge, happy families involved in activities on the beach, what you need is high quality 3D renderings that could cost you anywhere between 290 AUD to 20,000 AUD Depending on how many views you require and how much detail is in the job. Additionally, who is the target market? Is the 3d visual for town planning or for marketing the property? The point I am trying to make is that it is impossible to give a definite price unless the 3d rendering studio can see what work is involved and quote your exact job.
If you are a buyer who is interested in getting a customised home built for your personal use, 3D rendering prices could be comparatively lower than going for commercial projects that require more details like the number of buildings, play areas, gymnasium, outdoor pools etc. Creating such details would naturally enhance the cost of rendering.
The 5 things that you must remember:
As mentioned earlier, there is an extensive range of prices that 3D rendering companies could charge you, irrespective of whether you are a buyer or a developer. Affordability cannot be ruled out when it comes to making the final decision. However, there are a few factors to consider while judging the price quoted by the companies:
- Standard pricing is impossible in this industry, so beware of whoever tries to lure you with a high rates and a low quality portfolio.
- Provide as much clear information when seeking a quote and even more after you have agreed to work with a 3d company. This will allow the team to be able to create your visual exactly as you imagine.
- With enormous competition, companies attempting to mislead clients are rampant. If you find a company which tries to sell you a decent looking image at impossibly cheap prices, try cross-questioning them or asking for previous records. Many overseas companies tend to have stock images that they use to mislead customers into buying their services.
- Picking a company that has good customer service and communication skills is a must. This will relieve you of the repeated revisions that you might have to make if you end up choosing the cheaper options.
- The difference between $700 AUD and $2000 AUD might not be visible to the naked eye initially, but when you dig deeper, factors like communication, quality control, skill levels, frequency of revisions and perfection of the end product emerge as the answers to your query.
Paying a price for reduced involvement
Customer Service and communication plays a big part in 3D rendering. If your concerns, information and advice is not being listened to this can cause the whole process to become extremely frustrating. The main problem with this is time for revisions! The price you pay is the cost of you and your clients not being able to meet deadlines.
When working with The 3D Architect, we encourage you to give as much clear information at the start of the job so frustration and revisions can be limited allowing you to have a stress free experience without having to supervise us.
Cost versus quality.
Ask any 3D rendering company the price for a render, and they will ask for the exact details because publishing costs before knowing the needs of the customer is almost an impossible task and if they don’t, proceed with caution.
For an image to reach out to the buyer and interact with them, it needs to have an edge. High quality renders take time and experienced skill. There will be customers who would happily settle for an inferior quality image at a low price, but we encourage you to contact The 3D Architect for a quote because we usually are just as affordable and provide much more appealing images.
The Main Pricing Components
Whether you are developing a large or small project, these two pricing components are bound to affect your budget. If you are expecting multiple detailed and complex renders, there is every possibility that labour costs will shoot up because better work will require more skilled and experienced labour.
Additionally, while labour is a factor, the time taken to for the servers to use computational power to compute the render is also a concern; more so for the rendering company because it finally adds up to labour costs. The point here is that rendering high quality images takes a very powerful super computer and it takes a long time. The reason for this is that rendering a low quality image, the computer has to compute less data and polygons to produce the final image. Whereas, a high quality image has many more polygons to compute.
The size of your final image is also a very big factor. The smaller the image for let’s say for a brochure, doesn’t take as long as rendering an image for a billboard. This is because the computer has to spit out less pixels making the computation time much quicker.