Real estate development is a risky business nowadays. There are a lot of factors to consider, the constantly changing market conditions can make or break any profit in the development. Tight competition, fluctuating prices, and changing trends are also just some of the few things that make property development a bit of a challenge
If you want the project to be successful, you would need to do all means necessary and invest in new methods. 3D rendering in Melbourne, Sydney and Perth is one of the technologies that you should strongly consider when doing property development. Once you start using this for your real estate business, you can reap more rewards and sell properties faster.
3D Rendering in Property Development
Visual imagery is one of the most integral components when it comes to marketing properties. Potential buyers are introduced to properties through imagery and with such a competitive market, it’s a must to make that first impression unforgettable.
This is especially important if it’s an off-the-plan development as what you will be trying to sell is intangible and the finished project left to the imagination. This is why artistic renders is essential and 3D imagery a necessary tool to have.
If you manage to present almost realistic property images to potential investors, they will commit themselves to this and envisage themselves living their dream. Photorealistic 3D rendering has become very popular in Australia when marketing projects. The majority of our 3D rendering clients are from Perth, Sydney, Melbourne and Brisbane with a few from other cities within Australia
Benefits of 3D Rendering
3D rendering is a new tool that lets you produce 3D images to present more realistic visual imagery of your project. This will give clients a better idea of the final project output and even give them the chance to provide their inputs. And for you, as the property developer, the council approval and construction stage will be easier to monitor.
There are many ways to benefit from 3D rendering:
1. Easier Designing
Blueprints have always been an integral part in any construction project. They’ve always been hard to create and evaluate. It’s easy discuss drawing plans with other members of the project team but for non-technical people, it’s all gibberish talk they won’t understand.
With traditional blueprints, material and colour details are easier to miss because everything is scaled and coded. If you are not too careful, there’s a higher probability to commit errors, which can affect the project overall. But with 3D image rendering, it’s easier to read and mistakes easily identified. This way, you can immediately rectify any errors and make adjustments to save you time.
2. Get Quickly Approved with Financing or Investments
Money is not an easy thing to come by and as it’s the major component of any project, you need to secure finances first before even starting the project. Getting a loan or investment is not easy and approval can’t be obtained with just a snap of your fingers. It’s one of the biggest challenges you may face as a property developer, especially if the financer doesn’t understand the technical reports you lay in front of them. What you need is something that will make it easier for them to see what the completed project will be like so they’ll know what they’re getting into. With architectural renderings, investors will better understand and share your vision, and help you achieve your goal.
3. Building Approval from Council
These days on large residential construction and commercial projects, local councils have been known to ask for 3d visuals so they can see what the building will look like. Even if the council does not need them they are a great tool to provide evidence that your project will enhance the streetscape. In some cases, opting to use 3D visuals can persuade your council to make decisions in your favour. Additionally, when you are applying for modifications to the R codes or local government policies so your building can comply, 3D Renders really help sell your vision and allow you to get the tick of approval to construct.
4. Better Interior Design
There are so many good and talented interior designers out there, but there is no assurance that they can provide an output the way you’re expecting them to. It’s hard to make them do the project the way the development is envisaged by the stakeholders to be. With 3D rendering, you can easily discuss details, and share and compare visions. Simply put, make ends meet without any troubles at all. If there’s already a potential buyer, you can visually present your ideas to them and they can even throw in a couple of their ideas so you can build it to their taste.
5. Effective Marketing
3D rendering is an effective way to convince potential clients to invest in a property, just take a look at the majority of marketing campaigns in Australian cities such as Perth, Melbourne or Sydney. It won’t even matter if it’s already finished or still at its construction phase. That is because even if works are still ongoing, they can visualise what the finished project will be like and sign off on it with confidence. Additionally, selling off the plan is extremely vital for cash flow in these big residential developments. Being able to showcase 3d renders that are photorealistic and show the plans looking the best can be the difference between selling at a high price vs a low price. Quite understandable, if the 3d renders of the proposed building look awesome the clients will be interested, if not it could easily scare them away.
First impressions always last. So as a property developer, make sure you WOW your potential buyers early on to lock in that deal.